The Best Tips For Using Periscope For Marketing

In the world of marketing, you take advantage of every opportunity that comes your way to reach new customers. One of the most advantageous tools to ever hit the business of marketing is Periscope. This article will show you the many ways you can start putting this highly effective medium to work for your company.

Periscope

Set some goals for your Periscope marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.

Consider Periscope ads. While your updates are certainly helpful, they can generally only get you so far. To really maximize your marketing efforts, you should purchase Periscope ads. They generally do not cost a lot, and they can help you a lot.

When thinking of information to share with your followers on Periscope, try to keep them relevant to what is going on with your business or industry. If your company sells auto parts, you should make posts about auto parts. Posting photos of cats or other irrellavant topics will ensure that people unfollow your page.

By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Periscope. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.

If you want to only target current customers, use "custom audiences". Your conversion rate will be better and your campaign will be less expensive as a result.

Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.

Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.

Likes won't pay your electricity bill, shares won't bring home the bacon live streaming and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on Periscope without ever investing in a Periscope business page, so consider other options and how much money they can make you.

Because of the ability to use mixed-media posts, "share" and comment on pages, and create a dialogue between the patrons and the business, Periscope marketing is a powerful tool. Tapping into the power of Periscope can make it easier to appeal to a wider, more varied audience. Remember these tips for your benefit!

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